Oahu, HAWAII (June 18, 2012) Queen’s Beach set the day, and the Wahine’s came out to play. The 2012 Roxy Waikiki Classic brought out over 200 athletes ranging from pros, amateurs, mothers, daughters and aunties to participate in the 2nd annual event. Not only did it bring out local surfer girls, but the event attracted friends, surf enthusiasts and visitors from across the world who have never even stepped foot on a surfboard.
The Roxy Initiative was onsite, which encompasses all things related to sustainability, philanthropy and humanitarianism related to the Roxy brand. The Initiative is committed to benefitting and enhancing the quality of life for boardridersacross the world by supporting environmental, educational, health and youth related projects. Because Roxy is a brand that focuses on promoting female advancement in the action sports industry, the Roxy Initiative shines a spotlight on empowering and educating young females on how they can help sustain the sport of women’s surfing.
“Roxy is a brand that has always given back to the community, whether they got recognition for it or not,” commented Kim Dang, Social Outreach and Events Coordinator for Quiksilver Foundation. “It’s just great to be able to showcase all their efforts through something like The Roxy Initiative, and really engrain the importance of giving back to everyone we come across, under the Roxy brand”.
The Roxy Initiative set up water refill stations at the event site, allowing anyone with reusable water bottles to fill up as much as they wanted to through out the day, with all the water being donated by Hawaii’s own,Menehune Water Company. If they did not have a water bottle, they were able to get a stainless steel Roxy Initiative bottle with a $5 donation, with all proceeds being donated to the Kokua Hawai’i Foundation, the Initiative’s beneficiary for the ROXY Waikiki Classic.
The KokuaHawai’I Foundation, founded by musician Jack Johnson, is a non-profit organization that supports environmental education in schools and communities through out the state of Hawai’i. They were on site at the event, setting up a station where people can make turtles out of recycled paper and bottle caps, take a pledge to live a more plastic free lifestyle and distributed designated recycling bins through out the beach. Not only was the turtle making a hit with all the kids, but it taught them ways on how they can recycle paper and plastic that they normally might have just thrown out. Because of all the donations raised at the event, The Roxy Initiative was able to donate $5000 to the Kokua Hawai’i Foundation to help their “Plastics Free Hawai’i” campaign.