For the second successive year, Quiksilver and Roxy are running their «Green Campaign», aimed at raising awareness about the importance of preserving our water resources.
The campaign will feature on the web and in stores from June 1 to 23, 2011.
Working under the slogan « Don’t Destroy What You Came To Enjoy », the Quiksilver Group strives to protect its environments through a host of initiatives ranging from eco-design and environmental management, to
awareness-raising events and partnerships with various associations.
Quiksilver has adopted a new twist on the «green line», to symbolize its commitment to protecting the environment. A green line that can be seen in the windows of all the group’s stores, and inside too, pointing the way to our ecofriendly products !
To mark the occasion, all our eco-friendly products - around a hundred of them - will take centre stage. Quiksilver and Roxy are also launching a new pen, the ‘B2P’ (Bottle to Pen), made from recycled PET and sold
with a message bracelet as a sign of its commitment. Its rounded and striated design resembles a bottle of mineral water. Available for 4€ at all stores.