Quiksilver, Coca-Cola Amatil Indonesia signed an agreement with PT. Garuda Indonesia (Persero), Tbk on 15th May 2013 in an effort to help solve one of Bali’s alarming problems: waste.
Quiksilver South East Asia’s CEO, Paul Hutson, and CCAI’s President Director, Erich Rey, signed a Memorandum of Understanding (MOU) with Garuda Indonesia’s CEO, Emirsyah Satar, officially adding the airline company as the third partner in the Bali Beach Clean Up Program (BBCU), a program that was first established in 2008 by Quiksilver and Coca-Cola Amatil Indonesia to reduce the amount of rubbish in Bali coastal areas, as a means to sustain Indonesia’s tourism industry which affecting economic prosperity for the local communities.
“By entering into the agreement and signing the MOU of Bali Beach Clean Up, which soon will be followed by an eco festival called The Bali Big Eco Weekend on 22nd June with Coca Cola Amatil Indonesia and Garuda Indonesia, we are taking further action to our commitment in demonstrating a sustainable CSR program. By working together hand in hand, we believe our corporate social responsibility work will be impactful to the community, the environment and Indonesia as a whole,” says Paul Hutson.
“Through this agreement, we hope that there will be more intensive cooperation between companies to jointly protect this number one tourism destination in Indonesia. Our efforts demonstrate a small amount of the work required to make the significant changes in environment care across the country, however we’re committed deliver Bali’s Beach Clean Up program for as long as it’s needed, work with the local community leaders to enhance the program where required, and to help inspire others to do the right thing,” says Erich Rey.
Quiksilver, through Quiksilver Foundation, which was commenced in 2004, has been actively engaged in charitable activities, both locally and globally. Last year alone, Quiksilver held a charity program, auctioning top surfers’ surfboards in Bali, including international and Quiksilver’s pro rider, Kelly Slater, as well as a Charity Golf Tournament. The fund raised from the said event was dedicated to provide infrastructures and supports to keep the Bali Beaches clean.
“Through this partnership, we hope to continue to bring significant influence to waste reduction initiatives in Bali. Although our activities are still relatively small, we hope the BBCU program can function as a role model for other companies that wish to make a difference to the environment in which they operate,” said Garuda Indonesia CEO Emirsyah Satar in Jakarta
PT. Garuda Indonesia (Persero), Tbk first took part in the program last December 2012, through donation of two (2) Beach Surf Rakes units that let various types of trash to be swept off the sand instantly, including small items like cigarette butts. The company then decided to fully join the program this year, as it remains committed to support many initiatives and programs to preserve the environment.
Through close partnership with the local leaders of Kuta, Legian, Seminyak, Jimbaran, and Kedonganan, the Bali Beach Clean Up Program has developed into a daily program, cleaning a total of 9,7 km along the coastline, including employment of of 74 local beach clean-up workers, and investment of 4 tractors, 3 trucks, and more than 300 placements of UV-Protected Bins. Since 2008, the program has removed over 14 million kg of rubbish from the five beaches.
And as the beaches have become cleaner there has been a noticeable increase in the number of Sea Turtles returning to these beaches to lay eggs. Our program also supports the Bali Sea Turtle Society who released over 32,000 baby sea turtles back to the wild from Kuta beach since 2011.
FURTHER COMMITMENT TO BALI
The MOU will soon be followed up by an annual eco festival called Bali’s Big Eco Weekend, to be held in Kuta Beach this coming June 22, 2013, and Quiksilver Uluwatu Challenge on the following day, just in time when the island reaches its peak on both Indonesia and Australia’s school holiday. The festival, which will be held for its third time this year, aims to raise further awareness among the locals and tourists on the alarming environmental condition.
Along with the serious messages of preserving Bali’s environment through Bali beach clean-up activity, the festival will bring everyone to join a series of eco-fun activities by the beach, such as Lifesavers Race, attractive demonstration from various Bali-based NGOs in “Eco Village”, as well as sea turtle release.
Last year’s Bali’s Big Eco Weekend was able to gather local residents and tourists to pick up more than 1,5 tons of trash in one day, and released 1,200 baby sea turtles back to their natural habitat.